For marketing teams
On message, even when AI writes it
Your team drafts with AI every day. Product names, claims, and positioning drift unless the approved versions live somewhere the AI can read. Keep them here, and every draft starts from the message you approved.
- Approved names, claims, and positioning
- A named owner behind every claim
- Update once, every draft follows
- Free tier to start
Asked
Which uptime claim can we use on the website?
The approved answer
Say '99.5% monthly uptime commitment on Premier plans'. Do not say 'guaranteed uptime' anywhere.
Asked
Is it 'Sign in' or 'Log in' in our copy?
The approved answer
Sign in. 'Log in' is on the banned list, along with 'user' in customer-facing copy; say 'customer' or 'member'.
Asked
Can we call the new feature AI-powered?
The approved answer
No. Approved wording is 'automated insights'. Claims that include 'AI-powered' need Legal review first.
The claims you can make, written down
What the product does, what it does not, and the wording Legal cleared become approved pages your drafting tools pull from.
Naming that survives a rebrand
Product names, capitalization, and banned phrases live in one approved style source instead of a stale doc nobody finds.
Positioning in your team's words
The one-liner, the audience, and the proof points, approved by the owner you choose and cited when an AI drafts from them.
Works with your drafting tools
Any MCP compatible assistant connects with a scoped key. Writers keep their tools; the tools get your message.
Questions
- Is this a brand portal or DAM?
- No. Assets stay where they are. This holds the written source of truth: the claims, naming, and positioning that AI drafting tools should follow.
- How do we stop AI from inventing claims?
- You cannot stop a model from guessing, but you can give it the approved claims to answer from and keep a review step before new claims go live. Drafts still deserve human review.
- What happens when positioning changes?
- Update the page once; when the new version is approved, every connected tool drafts from it. The old version stays in the history.
- Who should own these pages?
- Product marketing typically owns positioning and claims; brand owns naming. Every page shows its owner and approval status.
Standardizing your message across teams and agencies?
Tell us how your content gets made, and we will help you plan the rollout.
Make the approved message the default
Start free, write down your naming and claims, and connect the tools your team drafts with.
